As a story teller and artist I often feel like my stories are not heard. Especially after leaving Instagram and considering 2020 and the social isolation covid situation it got harder to connect to you. Usually I would start considering new ways. Like going on markets and connecting to people in person but most social events are simply not happening right now. Also I live in a van and don't carry any stock with me. (Wich probably need to change as well).
So I decided to give Video a try. I enjoy being in front of the camera telling my stories. I enjoy the process that comes with it. Cutting it, placing music and I am realizing how much fun it could be to share these videos I create with you.
But I will be honest with you. I do have a fear that it is another project that I will have a hard time with. I am afraid that nobody is interested. I am afraid that googles algorithm will ignore or delete me the same way Facebooks did (read here). And most of all I am afraid that I am just another voice in the void.
But I also now that video is compelling. That video has the power for creatives to show their work and their live in a way that is more than in image can ever provide. When you look at accounts like Frannerd, Holly Exley or Audra Auclair you quickly realize that video can be a powerful accompanying marketing tool for you as an artists. You can teach, inspire or promote your work and still be found in any moment. Because in comparison to Instagram, YouTube is a search engine. So your video's can be found years after you have published them. On Instagram your Image has a survival rate of about 48 hours. On YouTube it can be years if you have something to say that is timeless, like Frannerd did with her How to become an Illustrator video (It's 4 years old!)
It is about relevance and like blog posts about getting found with the right key words and sentences. And art in itself I have to admit but with a little research it seems doable.
So I decided to go for it. To test out my curious mind and go for a medium that I wanted to do for years but was to afraid to step into.
Will I be able to use YouTube as a tool for me as an artist to promote my business?
I don't know yet. But I am willing to find out! If you want to join me in this discovery visit my new YouTube Channel and hit subscribe.
As always I would love to hear your what you have to say. Simply comment below.